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Building apps

Learn about building your own Slack apps

Building your own app

Actioner app directory has apps designed to connect the most popular tools and work more efficiently within Slack. But every company has unique needs to meet internal processes. That's where building your own apps that work in Slack come into picture.

Whether you're a developer or a knowledge worker, building your own Slack apps is the way to improve workflows and customize your tools for your team.

You can create a bot in Slack to help employees open up IT requests, or automate on-boarding of new hires. Actioner lets you extend and automate your flows in Slack. All it takes is a grasp of Actioner's key concepts and know-how of building an interaction between Slack, your tool's API and action components.

Example automations

  • Get alerted in Slack when a deal is updated in your CRM. Run followup actions through Slack notifications to send your updates back to your CRM, and enable data synchronization between your CRM and Slack.

  • Get notified of new customer tickets in Slack, track them through their lifecycle, update end-users and ensure fast resolution.

  • Automatically sync data between your marketing tool and CRM instead of manually exporting leads from one tool to another.


To start building an app, you first need to understand what a workflow is and how it works. Workflows are used for automating and executing business processes where an event happening in your tool triggers one or multiple actions according to a set of conditions. Actioner gives you the right tools to automate any process with workflows.

Actioner workflows enable you to automate your processes by listening events from your Slack workspace and other tools. A workflow can listen a webhook, a Slack or a HubSpot event. By adding new steps to a workflow, you can connect it with actions.

Your app can consist of workflows that

  • listen events in your Slack workspace and perform an operation in your systems, such as creating a record or updating an entity.

  • and listen events happening in your system and run Slack-specific operations, such as notifying a user or creating a collaboration channel.

Get started with building your apps

→ If you are not sure where to start, we prepared a guide consisting of items to get started with building your apps. Read planning your app page for a rundown of outlining your use-cases, your app's interactions and communication with your users.

→ Proceed to building steps page to get a grasp of components and how they build an interaction between Slack, your tool's API and action components.