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Building apps

Learn about building your own Slack apps.

Building your own app

Actioner app directory has apps designed to connect the most popular tools and work more efficiently within Slack. But every company has unique needs to meet internal processes. That's where building your own apps that work in Slack come into picture.

Whether you're a developer or a knowledge worker, building your own Slack apps is the way to improve workflows and customize your tools for your team.

You can create a bot in Slack to help employees open up IT requests, or automate on-boarding of new hires. Actioner lets you extend and automate your flows in Slack. All it takes is a grasp of Actioner's key concepts and know-how of building an interaction between Slack, your tool's API and workflow components.

Example automations

  • Receive instant notifications in Slack whenever there are updates to deals in your CRM. You can also enable bidirectional synchronization between your CRM and Slack, allowing you to run workflows directly through Slack notifications and ensure data consistency.

  • Stay informed about new customer tickets by receiving notifications in Slack. You can track and manage these tickets throughout their lifecycle, providing timely updates to end-users for quick issue resolution.

  • Automate data sync between your marketing tool and CRM. Instead of manually exporting leads from one tool and importing them into the other, Actioner can handle this process automatically, ensuring that your lead data is seamlessly transferred between the two systems.


Visit our automation guide for detailed examples showing how you can use Actioner to automate your business processes.


To start building an app, you first need to understand what a workflow is and how it works. Workflows are used for automating and executing business processes according to a set of rules.

You can initiate your workflows manually or automatically.

  • Manual workflows: These workflows can be triggered manually by clicking a button in a Slack notification or by calling Actioner shortcut in Slack. If the workflow has any inputs, the workflow is executed once the form is submitted.

  • Automated workflows: These workflows are triggered by an event happening in your application or in your Slack workspace. You can start your workflows when Actioner receives an event from your system or when Actioner receives a data from a webhook.

Get started with building your apps

→ If you are not sure where to start, read Plan your app page for a rundown outlining your use-cases, your app's interactions and building a communication flow within your users.

→ Proceed to Steps for building an app page to get a grasp of workflow components and how you can build interactions between Slack, your tool's actions and workflow components.