Which automation platform should you use in 2023?

If you’re looking for a DEEP comparison guide of these two platforms, you’ve come to the right place.

Because now, you’ll be able to compare Actioner vs. Zapier in terms of:

  • Automation capabilities
  • Data processing
  • Platform extensibility and customization
  • And lots more

Let’s do this!

Mar. 29, 2023

Automation capabilities

Zapier's automation capabilities are designed primarily for data transfer between different applications, with limited ability for human intervention or decision-making. 

In contrast, Actioner, as a true human-in-the-loop automation tool, enables more complex and customizable workflows that involve human judgment, decision-making, and intervention.


With Actioner, users can create workflows that include manual triggers, decision points, branching and repeat logics, and human approval steps, which can be critical for complex business processes. 

Actioner allows users to create more complex workflows that require human intervention, such as when data requires manual verification or when a human review is needed to ensure compliance with regulations.

In summary, while Zapier is an excellent tool for basic automation needs, it may not be the best choice for businesses with more complex workflows that require human judgment and intervention. Actioner, as a true human-in-the-loop automation tool, offers more flexibility and customization, making it a better fit for businesses with more complex automation needs.

Data processing

Zapier processes data through what they call "Zaps", which are essentially integrations between different apps and services. When a user creates a Zap, they specify a trigger app and an action app, and then define the data that will be exchanged between the two apps. 

Zapier basically acts as the middleman between the two apps, handling the data processing and routing. While transferring small amounts of data, this method may work well, it is not adequate for use cases that involve large amounts of data or data that exists independently of a zap's trigger event (i.e., data that exists before a zap is triggered).

Actioner processes data through a combination of its Slack interface and a unified platform that allows for integration, automation, and management of business processes across various applications and systems. The Slack interface allows users to receive notifications, communicate, and take actions within the context of their workflows. 

Actioner also provides a library of pre-built workflows, which can be customized and connected to various applications and systems through integrations. These workflows include forms, manual triggers, conditional logic, data transformation, and mapping features, allowing for complex data processing and manipulation. 

Additionally, Actioner offers a highly scalable in-built no-code database, enterprise-grade security and compliance features such as role-based access control, encryption, and audit trails.

While both Actioner and Zapier provide data processing capabilities, Actioner's platform is designed with more advanced features and functionality. 

With a combination of its Slack interface, no-code platform and pre-built workflows, Actioner is well-suited for businesses with more sophisticated automation and workflow needs.

Workflow configuration

In Zapier, workflows are created by adding required apps and functions one by one, resulting in a linear process. 

However, this approach can be a disadvantage if you need to replace a single step because you would have to delete all subsequent actions and create new ones, which is time-consuming and frustrating. 

For example, if you want to switch from using GitHub to Jira as a trigger, you can't do it without starting over.


On the other hand, Actioner's workflow automation interface offers a graphical workflow editor that allows users to build and customize complex workflows leveraging different apps and services. 


The drag-and-drop interface lets users select pre-built integrations for different apps and services, then use actions and a range of built-in functions and logic operators. The interface also includes tools for testing, debugging, monitoring workflows, and managing data transformations, as well as pre-built workflow templates for common use cases that can be customized to specific needs. 

In Actioner, individual steps can be moved and edited as desired, allowing for easy updates to specific parts of a workflow without affecting other steps.

Platform extensibility & customizability

Zapier's Developer Interface, also known as the Zapier Developer Platform, provides a set of tools and APIs for developers to build custom integrations and automate workflows on the Zapier platform. However, this interface is geared towards developers with coding experience and familiarity with web APIs.

In contrast, Actioner's Action Designer is a no-code visual designer tool within the Actioner platform that allows users to create and customize actions without needing to write any code. 

This flexible tool is specifically designed to enable even non-developers to build custom integrations, making Actioner's integrations more customizable and flexible than those on Zapier.

Sophistication of supported business use cases and resulting apps

In Actioner, apps consist of logically connected workflows that allow users to group related tasks together under a single app. 

For instance, an incident management app in Actioner would have workflows for creating a war room in Slack and managing postmortems. 


Actioner allows for the creation of sophisticated apps with an unlimited number of workflows that can call each other, exchange data, and even interact with workflows from other apps. This allows organizations to build all of their apps and streamline their business processes on Actioner. 

Additionally, Actioner can be used for individual use cases, making it a flexible solution that doesn't force organizations to buy it for all usage scenarios.

In contrast, Zapier is designed for simpler automations and doesn't have the concept of "apps" like Actioner. Instead, zaps correspond to simple workflows in Actioner, and there is no communication between different zaps, making it impossible to build complex logic on Zapier. This limitation means that Zapier is better suited for small automation scenarios, rather than enterprise-level usage.

Execution interface

While Zapier focuses on moving data between apps without human intervention, it lacks real-time visibility into the automation process. The Zap History feature only shows past activity. 

On the other hand, Actioner uses Slack as the runtime interface, allowing users to view all data related to the workflow, including trigger events, user activations, and results in real-time. Action outputs are displayed in a variety of easy-to-consume formats such as table, list, and chart views. Slack's interface simplifies data sharing and makes it more efficient.

Ready-to-use Slack-first Apps

Actioner is a comprehensive and flexible platform that offers more than just automation. 

As a Slack-first no-code app builder, Actioner's app directory features a wide range of ready-to-use Slack apps that are customizable to fit specific business needs. These apps are typically paid for in other app directories, but are included as first-class features in Actioner. 

Additionally, Actioner apps provide full automation, an in-built database, and a no-code app builder for maximum flexibility, scalability, and customization.

When a user connects their Slack with Actioner, all workflows and apps designed in Actioner automatically integrate seamlessly into Slack without any additional effort. 

While Zapier is an easy-to-use automation platform, it differs from Actioner in that it lacks pre-built available apps and requires users to build simple automations from scratch or seek inspiration from examples. 

Additionally, Zapier's focus is not specifically on building apps for Slack, which is where Actioner excels with its ready-to-use, customizable Slack-first app directory.


Actioner offers transparent and affordable pricing plans that are designed to fit the needs of businesses of all sizes. 

One of the standout features of Actioner's pricing model is its free tier, which provides access to all of the platform's features and allows users to try it out before committing to a paid plan. This enables users to fully explore the capabilities of Actioner and evaluate its potential for their business needs.

In contrast, Zapier's free version is very limited, and users are unable to explore the product's full capabilities without upgrading to a paid plan. Even with paid plans, the resources available can be limited, which can result in higher costs for even simple automation tasks.

Actioner's pricing model is designed to democratize automation and Slack apps, making them accessible to businesses of all sizes and budgets. With transparent and affordable pricing plans, businesses can automate their workflows without breaking the bank, while enjoying the full range of features that Actioner has to offer.

Time to make a decision

Well, we now have compared two powerful platforms in detail. 

When it comes to the Actioner vs. Zapier battle, which tool is your favorite?

Do you prefer to use Zapier

Or, are you Actioner all the way?

If you decide to go on with Actioner, you can get started right away.