Writing
Notes from building Actioner
What we're learning about founder-led sales, handoffs, and keeping a working record of every customer relationship.
The Case Against Embedded AI
Every vendor in your revenue stack now sells AI, which means buying substantially one capability four or five times over. The case for buying intelligence once and bringing it to your data, and a fair hearing for the other side.
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- 01 Actioner can't email your customers behind your back The fear is reasonable: you connect an AI to your mailbox, and one day it emails a customer something you never saw. It can't. Not because we told it not to — because the model driving Actioner has no tool that sends. Here's how that's built, and why it holds up against prompt injection.
- 02 The Case Against Embedded AI Every vendor in your revenue stack now sells AI, which means buying substantially one capability four or five times over. The case for buying intelligence once and bringing it to your data, and a fair hearing for the other side.
- 03 You Can't Delegate What You Can't Articulate Every founder doing sales themselves is planning to stop someday. The step everyone underestimates isn't finding the salesperson: it's the handoff. You can't serialize two years of judgment into a four-hour brain dump.
- 04 Captured, sorted, drafted Unpacking the three verbs on our homepage, captured, sorted, drafted, and the fourth one that never happens without you.
- 05 The Deals Founders Lose Between Meetings Every first-time founder I talk to worries about the same thing: "I'm not a salesperson." The worry isn't baseless: founder-led sales is hard at every stage. But the failure mode nobody talks about lives between the meetings, and it's the easiest one to fix.