One question has been on my mind for years:
"Who are the customers that churned recently, and where did they stop engaging?"
It’s a question that says so much more than just numbers or names. It reveals where customers drop off; whether during onboarding, after reaching key milestones, or right before renewal. It’s a map of the critical moments when things didn’t land the way they should have.
In my years working in product, I always felt the pain of not having this view. We’d know churn was happening, but not where it started. We’d talk about fixing the problem, but never had the full picture.
The biggest issue? These insights are scattered everywhere: support tickets in one tool, product usage data in another, CRM notes in a third. Piecing it together takes days and by then, the moment to act is gone.
At Actioner, we’re changing that. We’ve built a way to see the complete story in one place showing exactly where customers go quiet and what led them there. No more guessing, no more working blind.
