Writing by
Berkay Mollamustafaoglu
Co-Founder & CEO
- 01 The Case Against Embedded AI Every vendor in your revenue stack now sells AI, which means buying substantially one capability four or five times over. The case for buying intelligence once and bringing it to your data, and a fair hearing for the other side.
- 02 You Can't Delegate What You Can't Articulate Every founder doing sales themselves is planning to stop someday. The step everyone underestimates isn't finding the salesperson: it's the handoff. You can't serialize two years of judgment into a four-hour brain dump.
- 03 The Deals Founders Lose Between Meetings Every first-time founder I talk to worries about the same thing: "I'm not a salesperson." The worry isn't baseless: founder-led sales is hard at every stage. But the failure mode nobody talks about lives between the meetings, and it's the easiest one to fix.