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Coming soon For CSMs & AMs — works out of the box, extends with your data

Churn doesn't start in a dashboard. It starts in the conversations.

Actioner reads every customer relationship for the early signals — the champion gone quiet, the cooling tone, the shrinking meetings — and flags the accounts at risk with the evidence behind every warning. From the conversations you already have, the moment you install it.

Churn Analysis is on the way. Download Actioner today — it arrives as a built-in play.

"Surprise" churn was visible for months — just not in any system

The dashboard lag

Usage often looks fine right up to the non-renewal. The champion left, budget got cut, a competitor got introduced — none of it shows in a login chart until it's too late to act.

The signals nobody logs

The real early warnings live in inboxes and calls: replies slowing down, tone cooling, the QBR deferred twice. Nobody types those into a health score. So no tool sees them.

The book is too big

A CSM with forty accounts can't re-read every thread weekly. Attention goes to whoever shouted last — and the quiet account that's quietly leaving gets none of it.

Works day one. Gets sharper with every source you add.

Churn Analysis is honest about what it can see — and deliberately easy to extend.

01Out of the box

The signals nobody logs

From the conversations Actioner already captures: champion silence, sentiment shifts, meeting cadence decay, stakeholder turnover, escalations voiced in threads. These fire weeks before anything shows in a dashboard — and they work for any business with customers, software or not. No setup at all.

02+ Your CRM

Ranked by what's at stake

With your CRM reachable over MCP, risk gets context: renewal dates, contract value, open opportunities. The account renewing in 60 days outranks the one renewing in 300 — and the warning arrives while there's still time to act.

03+ Your data

Complete the picture with artifacts

If usage data matters in your business, give it usage data. A play pulls a snapshot from PostHog or Amplitude through their MCP connectors and saves it to the account as an artifact — and Churn Analysis reads it like everything else. Not just usage: any data, structured or not. Support exports, NPS results, billing history, a spreadsheet you paste in. If your churn signal lives somewhere, it can live in Actioner.

Risk finds you — with receipts

Every customer account gets assessed on schedule. Only the ones with rising risk create an Action Box item — what changed, why it matters, and the suggested next move. Healthy accounts stay quiet.

Every claim links to its source: the thread where the tone changed, the calendar where the meetings stopped, the snapshot where usage dipped.

Action Box · Next
High
Meridian Systems
Churn risk rising — renewal in 68 days
Champion reply time: 4 hours → 9 days
Last reply from Dana Wu: Jun 30
Monthly sync skipped twice, QBR unscheduled
Calendar · May vs. July
Weekly active users down 38% since May
usage-snapshot · PostHog · Jul 16
Draft re-engage ↗ Snooze · Done · Dismiss
🔇
Champion silence
Your main contact's reply time stretching from hours to weeks — the single most reliable early warning there is
🌡️
Sentiment shift
The tone cooling across threads — shorter replies, fewer questions, 'per my last email' energy
📉
Meeting cadence decay
The monthly sync that became quarterly, the QBR deferred twice — decline you feel but never see charted
🚪
Stakeholder turnover
Your sponsor left, the new VP hasn't taken a meeting, and nobody updated any system anywhere
🔥
Escalations in the threads
Frustration voiced in emails and calls that never became a ticket — but absolutely became a renewal risk
Commitments gone stale
Promises made to the customer — by you or to you — that quietly slipped, and what that says about the relationship
Meridian Systems — artifacts
Extra context, attached to the account
📈
usage-snapshot.json
PostHog · via MCP connector · Jul 16
🎟️
support-summary.md
Zendesk export · Jul 12
📋
nps-responses.csv
Pasted from spreadsheet · Jul 1
Snapshot older than 7 days? The analysis play calls the gather play first — then runs on fresh data.

Your customer memory, extended

Artifacts are how Actioner's structured graph absorbs everything else: a play fetches data from tools like PostHog or Amplitude through their MCP connectors and saves the result to the account — or you drop in any file yourself.

From then on, every play can use it. Ten minutes of setup, and churn analysis goes from relationship-aware to full-picture. Learn about Artifacts →

Any data

Usage analytics, support exports, NPS, billing — structured or not. If it says something about the customer, it belongs in the memory.

One pattern

A play fetches, an artifact lands on the account, every play can read it. No integration to build, nothing new to maintain.

Kept fresh

Plays chain: if a snapshot is older than you'd like, the analysis refreshes it first. Every claim cites its source and its date.

Quiet when things are fine. Loud before they aren't.

📡
As you work
Conversations, meetings, and commitments land in your customer graph automatically
🩺
On schedule
Every customer account gets assessed — relationship signals, CRM context, and any artifacts you've added
🚨
Exceptions only
Only accounts with rising risk create an Action Box item. Healthy accounts stay quiet
🎯
You act
Each flag comes with a suggested move — re-engage, escalate, get the QBR back on the calendar
🧾
With receipts
Every claim links to its source: the thread, the call, the snapshot. "How do you know?" always has an answer

"Actioner analyzes what it can see. Out of the box, that's your conversations and your CRM — which catch the risks dashboards miss. If usage data matters in your business, give it usage data. Ten minutes, one play."

Stop being surprised by churn you could have seen

Coming soon as a built-in play · Works out of the box from your conversations · Extend it with any data via artifacts