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Coming soon Works with Salesforce & HubSpot — through your own connector

Your CRM, always current. You just say yes.

Every evening, Actioner compares what actually happened on your deals with what your CRM says, and hands you the updates — fields prefilled, evidence attached. Review, edit, approve. Done in a minute.

CRM Sync is on the way. Download Actioner today — it arrives as a built-in play.

The CRM is only as current as your Sunday night

The scrub

Reconstructing a week across a dozen deals from memory, inbox, and call notes — then typing it into fields, one deal at a time, on your own time.

The nag

"Update the CRM" is the most repeated sentence in sales. Not because reps are lazy — because data entry competes with selling, and selling wins.

The cost

Stale stages, ghost close dates, next steps from three weeks ago. Your manager stops trusting the pipeline — and starts asking you to narrate it instead.

The updates come to you

At the end of each day, Actioner checks every deal that had real activity — an email, a meeting, a commitment — against your CRM. Each deal that drifted becomes one item in your Action Box: what should change, and the evidence behind it.

Nothing drifted? Nothing appears. A quiet day is the feature working.

Action Box · Next
Medium
Acme Corp
2 CRM updates proposed

Legal returned redlines Tuesday and the board meets April 14. Stage and close date look out of date in Salesforce.

✳ Why this? · 📅 Today
Update CRM ↗ Snooze · Done · Dismiss
Acme Corp — review updates
Live from Salesforce · just now
☑ Stage
Proposal → Negotiation
"Redlines back from legal" — Mike Chen, email, Tue
☑ Close date
Mar 31 → Apr 15
"Board meets April 14" — call transcript, Mon
☐ Next step
Send revised order form by Friday
Commitment made in Tuesday email
Approve 2 updates Edit values

A diff, not a leap of faith

Click Update CRM and Actioner reads your CRM live — then shows you each field side by side: what the CRM says, what actually happened, and the exact quote behind the change.

Edit any value. Keep the changes you want, skip the ones you don't. Only what you approve gets written.

🧾
Evidence on every field
Each proposed change links to the email, call, or commitment that motivated it — click through and see for yourself
✏️
Every value editable
The AI proposes; you correct. Change the date, soften the stage, rewrite the next step before anything is written
☑️
Approve field by field
Take the stage change, skip the amount change. Approval is per field, not all-or-nothing
🧠
Dismissals teach it
Reject a proposal and it won't come back from the same evidence. Keep rejecting a field type and it stops proposing it
🗂️
Speaks your pipeline
Stages, picklists, and custom fields are read from your CRM — the play proposes values your org actually uses
🛠️
Failures come with fixes
Validation rule blocks the write? You see the CRM's error and a suggested fix — never a silent failure

A week of hygiene in a minute a day

🌆
End of day
Actioner compares what happened on your deals with what your CRM says
📥
Your Action Box
Each drifted deal becomes one item — proposed changes summarized, evidence attached
👀
You review
Click Update CRM and see the live diff: what the CRM says, what actually happened
You approve
Edit any value, keep the changes you want, and say go
🔄
CRM updated
The write goes through your own Salesforce or HubSpot connector — done in a minute
Your connector

Updates go through your own Salesforce or HubSpot connector in Claude — your credentials, your permissions, nothing in between.

Read‑only scan

The nightly check only reads. Actioner never holds write access to your CRM — only the flow you approve does the writing.

Your approval

Nothing writes without your say-so. Not a stage, not a date, not a single field — by design, not by policy.

Three ways to keep a CRM current. One respects your pipeline.

Manual entry

You, reconstructing a week from memory into a dozen fields on a Sunday night. The CRM is as current as your willpower.

Auto-sync tools

Notetakers and loggers that push fields without asking. Fast — until something wrong lands in your pipeline with your name on it and no evidence trail.

CRM Sync

Proposed from what actually happened, backed by evidence, and written only after you approve — through your own connector, with your own credentials.

"The best CRM hygiene is the kind nobody has to remember to do — and nobody gets to do to you."

Retire the Sunday-night scrub

Coming soon as a built-in play · Works through your own Salesforce or HubSpot connector · Nothing writes without your approval